Privacy and Policy

Effective Date: 12th day of September 2019


This Website is operated by Dr. Lite Medical Technology Inc., a Florida corporation (hereinafter
“Dr. Lite”). This Privacy Policy governs your access to the Dr. Lite Website (the

The term “you”, “your” or “User(s)” shall refer to any entity or person that accesses, views, uses our Website, and/or starts an account with us. The terms “we,” “our”, “us” shall refer to Dr. Lite.

Since we may gather certain types of information about our users, we feel you should fully
understand our policy and the terms and conditions surrounding the capture and use of that
information. This Privacy Policy discloses what information we gather and how we use it. The
private information you provide on the Website will be used only for its intended purpose.



We will collect information, including both Personal Information and Non Personal Information,
when you interact with us and the Website, for example when you:

- Access or use the Website;
- Open or respond to our e-mails;
- Contact customer service;
- Visit any page online that displays our ads or content;


“Personal Information” means information about you that specifically identifies you or, when
combined with other information we have, can be used to identify you. As a general rule, we do
not collect Personal Information about you when you visit and/or use the Website, unless you
choose to provide such information to us. Submitting Personal Information through the Website
is voluntary. By doing so, you are giving us your permission to use the information for the stated


We collect, process and use your information for the purposes described in this Privacy Policy,
based at least on one of the following legal grounds:

- With your consent: We ask for your agreement to process your information for specific
purposes and you have the right to withdraw your consent at any time.

- When Performing this Agreement: We collect and process your Personal Information in
order to provide you with the Website, following your acceptance of this Privacy Policy; to
maintain and improve our Website; to develop new services and features; and to
personalize the Website in order for you to get a better user experience.

- Legitimate interests: We process your information for our legitimate interests while
applying appropriate safeguards that protect your privacy. This means that we process
your information for things like detecting, preventing, or otherwise addressing fraud,
abuse, security, usability, functionality or technical issues with protecting against harm to
the rights, property or safety of our properties, or our users, or the public as required or
permitted by law; enforcing legal claims, including investigation of potential violations of
this Privacy Policy; in order to comply and/or fulfill our obligation under applicable laws,
regulation, guidelines, industry standards and contractual requirements, legal process,
subpoena or governmental request, as well as our Terms and Conditions.


Through the Website, we may collect information that can identify you when you voluntarily
submit it to us. Your Personal Information may include:

- Your name;
- Email address;
- Telephone number;
- Current address;
- Payment information;
- Other similar information.


We will take reasonable precautions, as well as physical, technical, and organizational
measures in accordance with industry standards, as described herein, to protect your
Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or
The Website is maintained in the United States of America and all servers, which store your
Personal Information, are secured and located in the United States of America. Computer
safeguards, such as firewalls and data encryption may be used to protect your information.
We authorize access to your information only for those employees or agents who require it to
fulfill their job responsibilities and these individuals are required to treat this information as
However, the security of information on or transmitted via the Internet cannot be guaranteed.
Unauthorized entry of use, hardware or software failures, and other factors may compromise
the security of your Personal Information. All information you send to us electronically or
through email is not secure. Any transmission is at your own risk as the transmission of
information via the Internet is not completely secure. after their sessions. Your information will
be retained for as long as is needed to provide you with the Website, having regard to the
purposes described in the Privacy Policy and the legal and regulatory requirements.


We collect and temporarily store certain information about your usage of the Website. NonPersonal Information means information that alone cannot identify you, including data such as
cookies, pixel tags, web beacons and device information. The information includes, without

- Device Data- We may collect information such as: the type of computer and/or mobile device
you use; the unique device ID of your computer and/or mobile device; the IP address of your
computer and/or mobile device; the operating system of your computer and/or mobile device;
and the type of mobile internet browsers of your computer and/or mobile device.

- Usage details- when you access and use the Website, we may automatically collect certain
details of your access to and use of the Website, including traffic data, location data, logs and
other communication data and the resources that you access and use on or through the

- Location information- When you first visit or use the Website we may request permission to
collect and use your device’s precise geolocation. You can opt not to permit the collection of
this information, but you may not be able to use the Website provided by Dr. Lite without
access to your location. We need your location information in order to provide our Website.
You can control how and whether we collect your precise geolocation information through
your device’s settings.

If you do not want us to collect this information, you may either change your device’s privacy
settings or do not access or use the Website.


The technologies we use for automatic information collection may include:

- Cookies (or mobile cookies): We may use “cookies” on our Website to help you personalize
your online experience. A cookie is a text file that is placed on your hard disk by a web page
server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies
are uniquely assigned to you, and can only be read by a web server in the domain that issued
the cookie to you. The purpose of a cookie is to tell the web server that you have returned to
a specific page. You have the ability to accept or decline cookies. Most web browsers
automatically accept cookies, but you can usually modify your browser setting to decline
cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience
the interactive features of the Website.

- Web Beacons: Pages of the Website and our e-mails may contain small electronic files known
as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us,
for example, to count users who have visited those pages or opened an e-mail and for other
related Website statistics.

- Social Ad Platforms: We may also use Google Analytics, Facebook, Twitter and LinkedIn’s
functionality of re-marketing through their tracking cookies and pixel-based retargeting
services. This means that if you provided your consent to Google, Facebook, Twitter or
LinkedIn (the “Social Ad Platforms”) to be provided with personalized commercial offers, you
may be served with ads (including advertisements of third parties) based on your access to
the Website, outside of the Website and across the internet. In such event, the Social Ad
Platforms, will place cookies on your web browser and use such cookies to serve you ads
based on past visits to our Website.


We strive to provide you with choices regarding the Personal Information you provide to us. You
may need to adjust the settings on your computer and/or device to restrict the collection of
information by the Website, but this may prevent you from accessing all of the features of the

- Tracking Technologies: You may be able to set your browser or device to refuse all or some
browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies
or block the use of other tracking technologies, some parts of the Website may then be
inaccessible or not function properly.

- Location Information: You can choose whether or not to allow the Website to collect and
use real-time information about your device’s location through the device’s privacy settings. If
you block the use of location information, some parts or all of the Website may be inaccessible
or not function properly.

- Social Ad Platforms: If you wish to opt-out of re-targeting and tracking functionality of the
Social Ad Platforms, you may do so through each Platform directly. PLEASE NOTE that these
tracking and targeting by Social Ad Platforms, is provided pursuant to your engagement with
the Social Ad Platforms and the actual nature and scope of Personal Information collection
and processing performed by such Social Ad Platforms may not be fully known to us. If you
would like to learn more or make further inquiries with respect to such nature or scope please
refer to each Social Ad Platforms directly.

In addition, if you wish not to receive ads from us based on information we obtain from use of
cookies and pixel tags, please send us an e-mail to and we will respond within
a reasonable timeframe and in accordance with applicable laws.


When you use the Website or its contents, certain third parties may use automatic information
collection technologies to collect information about you or your device. These third parties may

- Advertisers, ad networks and ad servers;
- Analytics companies;
- Your mobile device manufacturer;
- Your mobile service provider; and/or
- Your Internet provider.

These third parties may use tracking technologies to collect information about you when you use
the Website. The information they collect may be associated with your Personal Information or
they may collect information about your online activities over time and across different websites,
mobile applications and other online sites. They may use this information to provide you with
interest-based (behavioral) advertising or other targeted content. We do not control these third
parties’ tracking technologies or how they may be used. If you have any questions about an
advertisement or other targeted content, you should contact the responsible provider directly.


We use information collected as described in this Privacy Policy for the following:
(1) Operation

- Operate, maintain and improve the Website;
- Provide you with the Website and its contents, and any other information, products or
services that you request from us;
- Send you reminders, technical notices, updates, security alerts, support and
administrative messages and marketing messages;
- Answer your questions and respond to your requests;
- Ensure that content from our Website is presented in the most effective manner for you
and for your computer or device for accessing the Website;
- Carry out our obligations and enforce our rights arising from any contracts entered into
between you and us, including the Terms and Conditions; and
- Notify you when there are changes to any products or services we offer or provide though
the Website.

(2) Usage and Analytics

- Estimate our audience size and usage patterns;
- Perform analytics and conduct customer research;
- Analyze advertising effectiveness; and
- Communicate and provide additional information that may be of interest to you about us
and our business partners.

(3) Location: We will use location data for the following reasons:

- To provide our Website targeted to the city in which you are located;
- To display information that is relevant to your particular location;


The Personal Information you provide to us whether voluntarily or automatically, may be used
and disclosed without limitations, in the following instances:

With vendors who provide services for us (who are required to protect the Personal
- To Report or collect on debts owed to us;
- To a prospective buyer or buyer of Dr. Lite, or other successor in the event of a merger,
divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all
our assets;
- As part of bankruptcy, liquidation or similar proceeding;
- To comply with legal requirements for the enforcement of law, regulations, court orders,
subpoena, a warrant during the course of a legal proceedings or otherwise; or
- To protect and safeguard our copyright, trademarks, legal rights, intellectual property rights or
safety; or
- In response to a subpoena, or similar legal process, including to law enforcement agencies,
regulators, and courts in the United States.


We may also disclose Non-Personal Information:

- For the same reasons, we might share Personal Information;
- With our advertisers for their own analysis and research;
- To facilitate targeted content and ads; or
- With Third-Party Ad Servers to place our ads on the Website and on third-party websites or
mobile applications.


If the law applicable to you grants you such rights, you may ask to access, correct, or delete your
Personal Information that is stored in our systems or that we otherwise control. You may also ask
for our confirmation as to whether or not we process your Personal Information or ask to withdraw
any consent you have previously provided to Dr. Lite in connection with our use and processing
of your Personal Information. Subject to the limitations in law, you may request that we update,
correct, or delete inaccurate or outdated information. You may also request that we suspend the
use of any Personal Information the accuracy of which you contest while we verify the status of
that data.
If you wish to exercise any of these rights or withdraw your consent, please contact us at: When handling these requests, we may ask for additional information to confirm your
identity and your request. Please note, upon request to delete your Personal Information, we may
retain such data in whole or in part to comply with any applicable rule or regulation and/or
response or defend against legal proceedings versus us or our affiliates, or as we are otherwise
permitted under such law applicable to you. While we strive to honor all reasonable requests,
please be aware that we backup the data to prevent accidental or malicious destruction of your
information. Information on backup servers may take some time to be completely deleted from
the system. If you request that we remove you from our system and delete all your information,
please note that you may still receive materials while your request is being processed.
If you request that your information be deleted, we may keep your information for a period of time.
However, if you request to delete your information, your Personal Information will not be used by
us or our third- party providers for any further purposes, nor sold or shared with third parties,
except as necessary to prevent fraud and assist law enforcement, as required by law, or in
accordance with this Privacy Policy.


We take reasonable steps to protect the personal data provided to us from unauthorized access,
use or disclosure. The safety and security of your information also depends on you. Unfortunately,
the transmission of information via the internet and mobile services is not completely secure.
Although we do our best to protect your Personal Information, we cannot guarantee the security
of your personal information transmitted through our Website. Any transmission of Personal
Information is at your own risk. We are not responsible for any third-party circumvention of any
privacy settings or security measures we provide. If you suspect that there has been a breach of
the security of your data you should contact us and include details of the nature of the breach,
the date of the breach, and the full circumstances of the breach.


We represent and warrant that we will comply with all applicable laws, rules, regulations,
directives and guidelines regarding the collection, use and disclosure of data collected from or
about Users or specific devices which apply to the services utilized hereunder (collectively, the
“Rules”). The term “Rules” shall include, without limitation, (i) United States Federal Trade
Commission Laws regarding the collection, use and disclosure of data from or about users and/or
specific devices; (ii) the Children’s Privacy Protection Act of 1998 (COPPA) and (iii) if applicable,
the Rules of any other jurisdiction, including and European Union General Data Protection
Regulation (“EU GDPR”), rules, regulations and/or directives promulgated by a pertinent Data
Protection Act, and all amendments and updates to them or regulations as replaced or
superseded from time to time.


We do not direct our Website directly or indirectly towards children. We do not target the Website
towards children, nor do we knowingly collect information about children. If we learn that the
information of a child under the age of thirteen (13) is stored within its system, we will promptly
delete any information in that Account. If you become aware that a child under the age of 13 has
provided us with Personal Information, please notify us immediately and we will terminate the
account, if applicable and delete such information.


We reserve the right to change, modify, update, add, or remove portions of this Privacy Policy at
any time. Any changes or updates will be effective immediately upon posting to this page. When
we do update it, for your convenience, we will make the updated policy available on this page. If
you opt out of receiving communications, you may not receive certain notifications, however, they
will still govern your use of the Website, and you are responsible for proactively checking for any
changes. We encourage you to check this Privacy Policy frequently to stay up to date on any
changes. You can determine if changes have been made by checking the effective date on the
Privacy Policy. Continued use of the Website after the effective date of any change in this Privacy
Policy will constitute acceptance of such changes and it will signify that you agree to abide by and
be bound by the modified Privacy Policy.


If you have questions, comments, or concerns regarding this Privacy Policy, please contact us
and we will respond to your request within a reasonable timeframe. Please include the following
information in your request (a) Your name; (b) Your contact information, including phone number,
mailing address, and email address; and (c) The precise nature of your request, inquiry, or
complaint. You may contact us at:
Dr. Lite Medical Technology Inc.

By Mail:
332 S. Michigan Ave.
Floor 9
Chicago, IL 60604

By E-mail:
© 2020 DR. LITE
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